---
version: alpha
name: Neuma — Centered Hero Copy and CTA
colors:
  primary: '#252A2C'
  canvas: '#F6F5F1'
  surface: '#FDFCF9'
  muted: '#696C6A'
typography:
  heading:
    fontFamily: Geist, "Helvetica Neue", Arial, sans-serif
    fontSize: 48px
    fontWeight: 500
    lineHeight: 56px
  body:
    fontFamily: Geist, "Helvetica Neue", Arial, sans-serif
    fontSize: 16px
    fontWeight: 400
    lineHeight: 24px
---

## Overview
A compact centered hero combines a medium-weight headline, muted two-line explanation and charcoal rectangular action with a trailing arrow. Inspected at 1440px desktop and 390px mobile on 2026-09-30. Source-page scripts repeatedly stalled capture; these screenshots use the site’s own no-JavaScript rendering. No artwork was invented or added. Static layout is represented; dynamic media, animation, carousel transitions and interactive states are not.

## Colors
Measured source-site tokens: charcoal #252A2C for primary text/actions, warm ivory #F6F5F1 for the page, pale #FDFCF9 surfaces, and muted #696C6A supporting text. Transparent component roots inherit the page canvas. The dark video panel, where present, is #111416. Palette values are source samples, not an assurance that every color occurs in every crop.

## Typography
The source uses Geist with Helvetica Neue, Arial and sans-serif fallbacks. Sampled heading: 48px with 56px leading, weight 500; mobile: 32px / 40px. Sampled supporting copy: 16px / 24px. Medium-weight headings and muted supporting copy create hierarchy without exaggerated weight. These are computed CSS values, not proof of font availability in another project.

## Layout
Center the heading and description inside a broad desktop text region, but constrain paragraph measure. At 390px the heading wraps to two lines and the body becomes three lines. Keep the button content-sized rather than spanning the desktop viewport. Two inspected widths establish the arrangements, not the exact breakpoint. Use the supplied component bounds as reference rather than universal fixed dimensions.

## Elevation & Depth
Depth is restrained: predominantly flat typography and lightly contrasting surfaces, with a small soft shadow on dark actions where visible. Keep the surrounding canvas unboxed. Shadow strength is a visual observation; exact blur and offset were not measured.

## Shapes
Use modest rounded rectangular buttons and fields, fine separators and nearly square editorial surfaces. Reserve circular controls for play/pagination where present. Avoid turning all content into floating cards. Corner radius values should be sampled from the intended control when reproducing it; visual shape guidance is not an exact token claim.

## Components
Only the .nc-hero text/action group is included. The navigation and animated artwork are outside the crop. The hierarchy is headline, explanation, then a single action; preserve this minimal decision structure.

## Do's and Don'ts
Do preserve whitespace, alignment, label clarity and the low-color hierarchy. Do use authentic product copy, prices and customer evidence when adapting. Do not treat source claims as independently verified facts. Do not infer interactions, responsiveness beyond the two widths, animation timing, or accessibility conformance from these captures. The JavaScript-disabled evidence does not verify the live animated artwork or video playback.