---
version: alpha
name: Designjoy — Editorial Subscription Hero
colors:
  canvas: '#ECE6E8'
  text: '#000000'
  observed-1: '#0000EE'
  observed-2: '#FFFFFF'
  observed-3: '#99948F'
typography:
  heading:
    fontFamily: Figtree, sans-serif
    fontSize: 82px
    fontWeight: 500
    lineHeight: 78px
  body:
    fontFamily: Figtree, sans-serif
    fontSize: 20px
    fontWeight: 400
    lineHeight: 24px
---

## Overview
An isolated warm-gray hero pairing an oversized subscription headline and italic serif emphasis with a vivid blue-and-pink membership card and concise navigation. Inspected on 2026-10-01 at 1440px and 390px viewport widths. This reference crops only `.hero` from the source page.

## Colors
The YAML palette records computed opaque CSS text/action colors. The canvas is the computed background where opaque; for transparent roots it is sampled from the native screenshot corner. Gradients are described visually rather than assigned invented stop values. Gradients, illustration hues and brand-logo colors should not be flattened into one universal accent. Preserve the visual contrast between the main reading surface, text and actions shown in the capture.

## Typography
The selected h1 sample uses Figtree, sans-serif, 82px / 78px, weight 500; supporting text uses 20px / 24px. Its corresponding mobile sample is 61px / 56px. These are computed source samples, not a claim that all text uses the same style. Use properly licensed fonts or appropriate fallbacks when adapting.

## Layout
Desktop balances a wide text column against the membership card; mobile wraps the headline and reflows the offer. The image records one resting visual state. Measured screenshot bounds: 1440 × 605px desktop and 390 × 889px mobile. Two observed widths do not establish the exact CSS breakpoint rules.

## Elevation & Depth
Mostly flat editorial sections with fine borders; selected dark buttons use a subtle inset-like shine.

## Shapes
Large sans-serif headlines with italic serif emphasis, rounded membership cards and compact pill or rounded-rectangle actions.

## Components
An isolated warm-gray hero pairing an oversized subscription headline and italic serif emphasis with a vivid blue-and-pink membership card and concise navigation. Warm pale-gray backgrounds, near-black type, cream cards and vivid blue/pink membership artwork. Captured logged out at two widths. Menu, booking, form submission, hover and alternate carousel states were not exercised.

## Do's and Don'ts
Make the subscription process easy to understand and place scope and cadence beside the price. Source prices and turnaround claims belong to Designjoy, not the reader. Reuse layout principles, not client logos, testimonials, proprietary artwork or source performance claims. Provide keyboard focus, meaningful labels and reduced-motion alternatives in any implementation; those recommendations are not claims of source behavior tested here.