thoughtbot — Compact Project-Outcome CTA

---
version: alpha
name: thoughtbot — Compact Project-Outcome CTA
colors:
  canvas: '#251414'
  text: '#FAF9F9'
  observed-1: '#FFFFFF'
typography:
  heading:
    fontFamily: Cosmica, "Helvetica Neue", Helvetica, Arial, sans-serif
    fontSize: 36px
    fontWeight: 700
    lineHeight: 46.8px
  body:
    fontFamily: '"Jet Brains", Monaco, Consolas, "Lucida Console", monospace'
    fontSize: 15.84px
    fontWeight: 700
    lineHeight: 15.84px
---

## Overview
An isolated low-height closing CTA asking about the visitor’s project outcome, with a fine vertical red accent, subtle warm glow and small outlined conversation button. Inspected on 2026-10-01 at 1440px and 390px viewport widths. This reference crops only `section.hire-us-cta` from the source page.

## Colors
The YAML palette records computed opaque CSS text/action colors. The canvas is the computed background where opaque; for transparent roots it is sampled from the native screenshot corner. Gradients are described visually rather than assigned invented stop values. Gradients, illustration hues and brand-logo colors should not be flattened into one universal accent. Preserve the visual contrast between the main reading surface, text and actions shown in the capture.

## Typography
The selected h2 sample uses Cosmica, "Helvetica Neue", Helvetica, Arial, sans-serif, 36px / 46.8px, weight 700; supporting text uses 15.84px / 15.84px. Its corresponding mobile sample is 28px / 36.4px. These are computed source samples, not a claim that all text uses the same style. Use properly licensed fonts or appropriate fallbacks when adapting.

## Layout
The content stays left aligned within a broad band, wrapping naturally on mobile rather than becoming a card grid. Measured screenshot bounds: 1440 × 310px desktop and 390 × 270px mobile. Two observed widths do not establish the exact CSS breakpoint rules.

## Elevation & Depth
Flat editorial surfaces use color contrast rather than large shadows; project imagery adds depth.

## Shapes
Asymmetric rounded portrait masks, red capsule actions, monospaced eyebrows and rounded project cards.

## Components
An isolated low-height closing CTA asking about the visitor’s project outcome, with a fine vertical red accent, subtle warm glow and small outlined conversation button. Warm near-black and brown surfaces, off-white type, red pill actions and purple/teal illustrations. Captured logged out at two widths. Menu, booking, form submission, hover and alternate carousel states were not exercised.

## Do's and Don'ts
Use real people and concrete delivered work to support a high-trust engineering offer. Keep primary contact actions distinct from quiet editorial links. Reuse layout principles, not client logos, testimonials, proprietary artwork or source performance claims. Provide keyboard focus, meaningful labels and reduced-motion alternatives in any implementation; those recommendations are not claims of source behavior tested here.