Papermark — dual-action closing deal CTA

---
version: alpha
name: Papermark — dual-action closing deal CTA
colors:
  primary: '#FFFFFF'
  surface: '#000000'
  text: '#FFFFFF'
typography:
  primaryRole:
    fontFamily: Articulat, Inter, system-ui, sans-serif
    fontSize: 37.44px
    fontWeight: 500
    lineHeight: 44.928px
  supporting:
    fontFamily: Inter, -apple-system, BlinkMacSystemFont, system-ui, sans-serif
    fontSize: 16px
    fontWeight: 400
    lineHeight: 24px
omitted:
- section: spacing
  reason: Measured geometry and responsive composition are documented below; no global
    spacing scale is inferred.
- section: rounded
  reason: Observed silhouettes and measured radii are described in Shapes rather than
    inventing a brand scale.
- section: components
  reason: This reference documents observed composition in prose, not an inferred
    component API.
---

## Overview

A restrained black closing band pairing a white editorial headline with a filled document-sharing action and outlined demo action.

Captured from https://www.papermark.com/ at 2026-10-15T06:08:08.993068+00:00. This image isolates `section.finalcta`.

## Colors

primary: `#FFFFFF`; surface: `#000000`; text: `#FFFFFF`. Values summarize measured surfaces and visually reviewed foregrounds; illustration and photograph colors are not a complete brand palette. Retain the observed light/dark contrast rather than applying the accent to every element.

## Typography

The primary token is a sampled heading; supporting typography is sampled independently. Generated font-loader aliases are normalized to portable family names.

- h2 “Run your next deal on Papermark.”: 37.44px, weight 500, line height 44.928px, tracking -0.3744px.
- a “Share documents securely”: 14px, weight 500, line height 21px, tracking normal.
- a “Book a Demo”: 14px, weight 500, line height 21px, tracking normal.

## Layout

Keep the headline left and two actions right in a single desktop row within a wide inset container. The band has measured 90px vertical padding. Use white for the primary action and a fine white outline for the secondary action so their priority remains clear.

Desktop image: 1440 × 233px at a 1440px viewport. Mobile evidence: 390 × 387px at a 390px viewport. The selected element measured 1440.00 × 232.00px desktop and 390.00 × 386.19px mobile. Integer crops use the measured document coordinates; page-edge subpixel rounding is limited to one pixel.

At 390px the heading wraps to two lines and the actions stack beneath it, all left-aligned. Heading size changes from 37.44px to 28px; action labels stay 14px. Preserve the different button widths instead of forcing a stretched full-width pair.

## Elevation & Depth

No floating shadow is needed on the black band. The solid white primary action provides sufficient emphasis. Numeric blur/spread values were not measured; any recreation must tune them against the image.

## Shapes

Use small-radius rectangular buttons and a fine arrow on the primary action; avoid oversized pill forms.

## Components

A restrained black closing band pairing a white editorial headline with a filled document-sharing action and outlined demo action. Preserve the hierarchy and grouping described above rather than mixing this composition with unrelated page modules. This capture records one visible state; hover, focus, validation, menus and successful transactions are untested unless explicitly described. No credentials were entered and no form was submitted. Source-owned customer statements, prices and certifications remain source claims, not independently verified facts.

## Do's and Don'ts

- Do preserve the responsive grouping, reading order and measured type hierarchy.
- Do use original content and only substantiated claims when adapting this layout.
- Do keep labels readable and provide accessible focus and reduced-motion behavior in a new implementation; these are recommendations, not verified source behavior.
- Don't treat a static animation frame as proof of timings, easing or all interaction states.
- Don't reproduce source overflow or use decorative padding at the expense of readable mobile content.