Lazarev — Gradient Product-challenge CTA

---
version: alpha
name: Lazarev — Gradient Product-challenge CTA
colors:
  canvas: '#E9E9E9'
  text: '#FFFFFF'
  observed-1: '#000000'
typography:
  heading:
    fontFamily: pragati-narrow, Impact, sans-serif
    fontSize: 80px
    fontWeight: 400
    lineHeight: 72px
  body:
    fontFamily: archivo, Arial, sans-serif
    fontSize: 20px
    fontWeight: 500
    lineHeight: 24px
---

## Overview
An isolated blue-to-black-to-green conversion panel with large condensed white copy and a small contrasting contact bar. Inspected on 2026-10-01 at 1440px and 390px viewport widths. This reference crops only `main > section:nth-of-type(8)` from the source page.

## Colors
The YAML palette records computed opaque CSS text/action colors. The canvas is the computed background where opaque; for transparent roots it is sampled from the native screenshot corner. Gradients are described visually rather than assigned invented stop values. Gradients, illustration hues and brand-logo colors should not be flattened into one universal accent. Preserve the visual contrast between the main reading surface, text and actions shown in the capture.

## Typography
The selected h2 sample uses pragati-narrow, Impact, sans-serif, 80px / 72px, weight 400; supporting text uses 20px / 24px. Its corresponding mobile sample is 41.7209px / 36.2791px. These are computed source samples, not a claim that all text uses the same style. Use properly licensed fonts or appropriate fallbacks when adapting.

## Layout
The desktop callout spans a wide content column; mobile increases the height as the headline wraps. The inquiry controls were not submitted. Measured screenshot bounds: 1440 × 887px desktop and 390 × 678px mobile. Two observed widths do not establish the exact CSS breakpoint rules.

## Elevation & Depth
Mostly flat white panels; glossy green interface illustrations and sculptural award imagery supply depth.

## Shapes
Tall condensed headlines, small black capsule actions, laurel artwork and closely aligned rectangular story cards.

## Components
An isolated blue-to-black-to-green conversion panel with large condensed white copy and a small contrasting contact bar. Light gray canvas, black text and buttons, white editorial cards and dark blue-to-green callout gradients. Captured logged out at two widths. Menu, booking, form submission, hover and alternate carousel states were not exercised.

## Do's and Don'ts
Separate service scope, process and results. Keep the compressed typography readable and give dense case studies enough whitespace. Reuse layout principles, not client logos, testimonials, proprietary artwork or source performance claims. Provide keyboard focus, meaningful labels and reduced-motion alternatives in any implementation; those recommendations are not claims of source behavior tested here.


## Capture scope
Viewport strips with overlapping gutters to avoid repeated fixed navigation; static scroll-state montage, not animation playback. Images preserve native rendered pixels; different vertical regions show their actual scroll positions. This is not a video.